June, 29th, 2012

Riga Gauche | Paris Fashion Men | MAREUNROL’S SS.13

MAREUNROL’S was established in 2002 by the fashion designers Mārīte Mastiņa and Rol ands Pēterkops. The emerging fashion br and is based in Riga, Latvia in the Baltic regionof Northern Europe (Es tonia, Lithuania, Russian Federation, Belarus and Sweden) . They are winners of the 24th festival of pho tography and fashion Hyeres 2009 (winning the main awards; Gr and Prix L’Oreal and 1,2,3, awards).

They studied in the Riga Design Art College and then continued their studies at The Latvian Academy of Arts (Fashion Design) and Antwerp Royal Academy of Fine Arts. MAREUNROL’S collections are concept based where they designed clothes are very often accompanied by specially designed sets, scenography,video projections and installations, pho tography, i.e. any creative outputs, that can help to tell they s tory.They look for new mediums of presenting fashion and find new art disciplines that could be incorporated in to the world of fashion design. This is why in MAREUNROL’S shows it seems to be avant-garde, but in reality it’s wearable fashion.Their want to show an existing environment that is not always evident, though it`s right under our noses, combine reality with the surreal feeling. For them It is very important that each detail has a purpose and a meaning and that MAREUNROL’S clothes tell their own s tory and live their own lives.