June, 5th, 2012

Rio di Janeiro | Bar Refaeli New Face of H. Stern “My Collection”

Jewelry Campaign 2012

At the beginning of the 1950s a small Brazilian jewelry company was making a name for itself in international circles. With beautiful jewels and an audacious marketing strategy for that time, the company was poised to revolutionize the traditional jewelry industry. Behind the rising brand was Hans Stern, a young German émigré, and a “carioca”* at heart. Several years earlier, in 1945, at age 22, he had founded a small gemstone trading business in Rio de Janeiro – the beginning of this success story.

Throughout more than 50 years, H.Stern has solidified its prestigious image in Brazil and abroad. In 1964, while Hans was preparing to cross the Atlantic to expand his business in Europe and the Middle East, Time magazine called him, “the king of diamonds and colored gems, capable of unveiling the personality hidden in every precious stone.”. Years later, the brand he created no longer requires formal introductions..

H. Stern has become synonymous with beauty and good taste, be it in New York, Paris, Frankfurt, Rio, São Paulo, Tel Aviv, or anywhere in the world.