BRAND IMPULSE
How is your brand engaging today? Is your brand communicating successfully to the right customers?
Is your content consistent with your graphics over your channels? We listen to your current voice and
see what you do and why you do it, then we suggest how we can work together so your customers do not
hear from your brand but do be entertained by your brand.
BRAND INTELLIGENCE
Are your competitors failing to speak to a certain niche? Are they talking alike? If you want to stand
out from the competition you need to know how the competition looks like and what are they doing.
We listen to what your competitors are not saying and link what communications gaps are relevant
to your brand. We speak several cultures. These cultural nuances will refine how you articulate
your message telling it natively to your diverse customer base.
We speak diversity. We nurture it to empower your brand.
BRAND INNOVATION
Brand innovation in a digital context is a different animal.
At least with print, TV and radio, expectations are relatively stable, reliable and rigid.
If you are constantly thinking “I don’t know how I’m going to innovate MORE ways to brand,” congratulations.
You’re doing it right. But if you’re merely going through the motions to challenge your branding, your customers WILL notice and respond accordingly.
Brand innovation can - and does - feel like having to constantly hit a moving target.
Based on our 7 macro-trends frame, we hit that target, together, moving back to the basics of the why’s, how’s,
what’s and where’s that your heritage, your proposition and your persona continue to shape.
BRAND IMAGING
Have you trusted a creative only to find out that what your brand means to you is different to what
it means to them? How many revisions, eroding your trust in the process, have you required until your creative
finally “gets you” or worse, not at all? We restyle your brand without wasting your time and trust
saving you money and mediocrity by researching who creatively could speak your DNA language.
BRAND IMPETUS
Does your brand equal the quality of your product or service? Your brand can, and should,
look as relevant and appealing as the leading brands. We will revisit your logo and your palette of colors,
fonts and visuals to inspire your employees and your customers.
Impacting your brand strategy into a powerful identity is what we do.
BRAND INCENTIVE
We help you building a passionate social media following, exposure, consistency, and originality.
Your customers need to be able to see your content. Your customers need to see your content on a regular basis.
Your customers need to be surprised and delighted by your content. Your customers expect relevancy in your daily
digital stories. Social media is also great for brand awareness and brand affinity.
We write content that appeals to as many customers as possible.
We cue content that transforms fan customers into brand advocates.
BRAND INFLUENCE
Brand influence is a never-ending creative cycle where you are always looking for the next way to get more engagements.
But having to consistently flex your creative muscles on a such a consistent basis is what makes it so great and so challenging.
We realign, together, how your brand will keep moving the “it without losing it”.
Be interesting. Be interested. Be inspiring. Be inspired. Be inclusive. Be intelligent.
We look forward to engaging in a provocative dialogue with you and your teams, going forward.
Mode Diplomatique would be pleased to share additional points of view, information and insights, as appropriate and, of course,
to start your brand liberty on time, trust, talent and technology.
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