August, 22nd, 2012

REPUBLIC OF FOREIGNER | E-CHI-ZEN​

RESORT 2012

The Echizen Collection is a dynamic fusion of chic Bohemianism and the natural world. The name of the collection was literally inspired by a beautiful but invasive type of jellyfish called echizen found in the Pacific Ocean. The collection represents of a mix of gauche and glamour—staying true to the designer’s tradition of mixing their easy boho-inspired aesthetic with contemporary African and world culture. Ideas for the collection were derived from vintage photographs of Italian Gondoliers in boater hats, and characters observed in films such as The Chicken Ranch (1970s), West World (1973), Dune (1984), and Giacomo Pucini’s opera, La Bohème. From these influences movement, shape, and colour play a big role in the collection, as do graphic prints, textures, and trimming—all working together to celebrate women , beauty, simplicity, aggression, everyday life, and change. Ladies in the ROF

Founded in 2010, ROF is a Nigerian apparel and lifestyle brand in which global cultural influences meet in a modern collaboration of spirit and senses—It is artistry blended with a contemporary aesthetic capturing individuality, style, and wearability.

Sisters, Carmen and Selina Sutherland, are the creative forces behind ROF. Their designs are inspired by a mutual love of film, art, and design. Operating from their hometown of Lagos, Nigeria and both hailing from Parsons The New School for Design in New York, this bohemian inspired fashion duo produce eclectic designs for the modern hippie. For the consumer who searches for individuality and style, ROF is a creative lifestyle brand in Nigeria and beyond offering customers a unique mix of style, beauty, and quality that together are the foundation of a modern wardrobe.

 

AYODEJI BAPTISTE | theurbanemix.com