March, 17th, 2013

Wills Lifestyle India Fashion Week AW13 | Péro by Aneeth Arora

The Vogue India Fashion Fund winner 2012 is behind péro’ which means ‘to wear’ in Marwari which is the local language of Rajasthan. ‘péro’ interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The indianess of ‘péro’ rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique.

The resulting garment evoke some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India.The look is not about an age group or season, it is about a mindset , a willingness to incorporate the effortless style of the local people in ones attire. The label was launched in 2009 by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology. Aneeth calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend setters of the time.

Marie Claire Award for Eco Fashion 2010

Young Creative Fashion Entrepreneur 2011 (British Fashion Council)

Marie Claire Award for Eco Fashion 2012

Vogue India Fashion Fund 2012

Celebrating its 21st edition on the runway The Fashion Design Council of India (FDCI) presents the 21st edition of the Wills Lifestyle India Fashion Week (WIFW) Autumn-Winter 2013, where 125 leading and young designers from across the country congregating their créativité from, from March 13 to 17 to forecast their predictions for the season. WIFW is Asia’s biggest fashion trade event held over a five-day period. Each season of the much-awaited WIFW creates new benchmarks and places Indian designers firmly on the global fashion stage. Thanks to the increasing success of every edition, the event continues to grow remarkably in stature to become the epicenter of fashion-linked activities in the sub-continent with the appearance of renowned international designers and buyers. WIFW provides a platform for both established and upcoming talented designers to showcase their riveting collections. This gives them excellent business opportunities from both domestic and international buyers. In addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.