January, 26th, 2014

AMSTERDAM | MERCEDES-BENZ FASHION WEEK | Fall 2014 | L.ROUSSEAU

URBAN CUT-UP

Suggestions coming from the urban architectures and natural world, optical visions, an aesthetics inspired by the digital word and a famous videogame, the Tetris, joining different volumes and patterns by using the cut-up, celebrated literary technique by William Burroughs which finds today a new context in fashion, resulting from the over- whelming creativity by Lucia Rousseau, feature in “Urban cut-up”, the Fall/Winter 2014-2015 capsule collection she made.

An idea, the cut-up, which cuts and mixes elements and imageries to create a new idea of femininity and new visions – enhancing the urban element -, successfully made concrete by a smashing play of cuts, mix of shapes that are over with other ones that are under the sign of sartorialism and give rise to the idea of over sensuality.

It’s a dialogue between tradition and innovation, emphasizing an assertive and contemporary femininity. The optical patterns, a leitmotiv of her work which embodies geometries celebrating to the art by Vaserely, join with themselves and are embodied in fun, colored prints. Sporty chic elements, skirts, trou- sers and over technical coats, combine with light, silk shirts, born to be genuine passe-partout. Lightness and structure are paradigms that are emphasized by the fabrics – cotton poplin, silk satin and Milano Stitch scuba diving – as well as by the palette of colors including bright shades of magenta, green blue, light blue and black combined in the catchy prints and refined sartorial details.

Lucia Rousseau begins her education as industrial designer at the Politechnical School of Turin, where she explores the facets of a tridimensional design, which evolves into fashion when she moves to Istituto Marangoni in Milan, from where she graduates with honours in 2010.Before in 2008, she interned at maison Aquilano.Rimondi.

In summer 2010, after her degree in fashion design, she realizes a Menswear project which allows her to reach the finale of the international contest Roberto Cavalli 40th anniversary contest. This initiative leaded her to make her collections appreciated in Qatar and Kazakhstan, where her first capsule collection is produced for an emerging Kazakh brand. Summer 2011, she went further in participating to the Max Mara Contest For Young Designers, for which her capsule of ten outfits was selected amongst the best Max Mara for SportMax projects.

In October 2011 she’s among the 25 semifinalists of the 6th edition of NEXT GENERATION. Her capsule, considered among the best ones, enables her to exhibit her creations as new emerging designer during fashion week F/W 12.13 at Palazzo Giuresconsulti in Milan. She confirmed her talent showing her collection at the FASHION HUB of the Italian fashion week S/S 13 and at the fashion week 13.14, presenting her capsule during the fashion show organized at MERCEDES-BENZ FASHION CLUB and having her creations on the catwalk at CONNECT4CLIMATE.

Her Spring Summer 2013 received great reviews both from Italian and foreign press, to an extent that she is invited to participate to the Warsaw Fashion Week in April 2013 with the contribution of Ambasciata Italiana.La Mode est Diplomatique !

From then she went on to the creative direction of Maliparmi for the Spring Summer 2014 presented in the calendar of Milano Moda Donna, which led to her inclusion by Camera Nazionale della Moda Italiana in the Milano Moda Donna official calendar as L.ROUSSEAU.

The Fall Winter 2014 2015 URBAN CUT UP showed yesterday in Amsterdam was a musical feast with Frenchie Poetic Punk France de Griessen and Rock Guitarist François Maigret.

It was also a team spirited journey for which L.Rousseau thanked Mode Diplomatique correspondent in the Netherlands, photographer Giusy de Ceglia, the stylist Juan Velazquez Caceres, the ex-model and choreographer Mariana Verkerk and the producer Gianni Serra (Elledi Fashion S.A.S).

Lensed by Giusy de Ceglia