April, 29th, 2015

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M&M&M: @MOSCHINO @MISSONI #MODA
We Bow To Your Love @ROSSELLA_JARDINI ?
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“How does one get to be “a lady of fashion.”?

#RossellaJardini: Above all by working hard. I met #FrancoMoschino in 1980, when I started to work for the #Cadet #fashion line. It was one of the first #Italian prêt-a-porter designer labels, and Franco was the designer. The company changed h ands more than once, and I left them as also Franco did in the end when in 1983 he decided to leave Cadet to launch a new label of his own. He called me to join him a little while afterwards in 1985. Since then this has been the s tory of my life, and I stayed with this label and that extraordinary man".

Please tell us about Rossella Jardini’s first steps. What is the doorway in to the fashion world?

“I began almost by chance. I had two friends who were modelling for various fashion houses of #Milan. They decided to set up on their own, and founded a small company. Through them I got to know Moschino, and it was a decisive meeting. Moschino was a genius in the fashion world. He knew how to take a chance on an idea for a product and he had imagination for the future. When he died in 1994 he left behind him a huge empty space and a great s tock of memories. I learned everything I know from him. I owe everything to him”.

What would be your choice between quality and stylistic creativity?

“Both, obviously. I am old fashioned. I am a fanatic about quality: stylistic creativity has no future without this. Despite the loss of Franco, Moschino has really progressed because of this policy, because we have succeeded from all points of view in providing a quality product: resistance, wearability, durability, choice of materials, garment assembly. Without all this, the Moschino label would not have met with success”.” Coutesy #Italtrade
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#ALESSANDROBERGA | L’ÉDITOR
#MILANO #MODEDIPLOMATIQUE