April, 30th, 2015

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GIORGIO #ARMANI | #ATRIBUTE
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“In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed. Every of my collection will adapt my style to follow the liberation of women from their complexes about femininity and sensuality. I’ve toned down references to my past in accordance with changes in society, changing times. Recently, feminine exhibitionism has been excessive. I think that now we need a simplification, something cleaner, with neither exaggerations nor repressions. In colors, too, with some of all these frantic obsessions that I sometimes let influence me, I want to keep in mind that my clientele wants the Armani style and they want my colors. In movement: I envision a woman entering a room. Aesthetics are part of me. I started to take care of my body after I turned 50. I never liked how I looked physically because I was too cute, short, with coloring only on my cheeks, the perfect little nose, and then the blue eyes. I was a hit with girls, who told me it was like I was in Technicolor. But I would have preferred to have the look of a tough guy from the wrong side of town – one of those fascinatingly ugly looks. One day I realized that I no longer had the mark of my waist, and then I unders tood that it was important to appreciate one’s body – not just from the perspective of its appearance – to take ownership of it, and recognize its vitality to be able to control it as well as you can and not be controlled by it. Anyhow, for about 10 years I’ve been learning to live with the idea that anything can happen at any moment. Perfectionism, absolutely. You have to have high expectations of yourself and those who work with you. Movies always fascinated me. They are an endless source of inspiration.” Pursuing a cinema tographic couture for #40Years, #Armani has, forever, medalled sobriety with its lettres de noblesse. Femme oblige. Auguri!
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#ALESSANDROBERGA | L’ÉDITOR
#MILANO #MODEDIPLOMATIQUE