July, 26th, 2017

#ANNABELLA
• 1957 •
_

From the outset, #Annabella’s founder #GiulianoRavizza unders tood the importance of marketing and the Annabella br and gained immediate international acclaim. #Verushka, the legendary 70’s/80’s top model, was the first ambassa dor for the br and. Maestro #FrancoZeffirelli directed a TV ad starring #JerryHall, then it was the turn of #AlainDenon {@__AlainDelon__ cc @therealAnthonyDelon} and a young #MonicaBellucci {@MinicaBellucciofficiel}, and later #SophiaLoren‘s name was linked to the name which was by that time an icon of Italian fur, through to the lens of pho tographer #GianpaoloBarbieri {@Gian.Paolo.Barbieri cc @FondazioneGianpaoloBarbieri}.

_

Since 1957 a magical tradition that goes far back in time at Annabella Atelier in #Pavia (just 30 minutes drive from #Milan), a town that has become symbolically known as the “capital of #fur” with a stage over one thous and square meters, glamorous shop win dows, welcoming lounges decorated with gold and stucco for collections of #furs and #minks. Minks have different origins, coming from farms all over the world. Depending on its origin the mink’s fur can be quite thick but this does not affect the quality of the mink. The most precious (also expensive) minks are the so-called Blackglama (black-furred) whose fleece has nearly sheared fur (“short nap” = short fur) that originate from the Great Lakes region (USA-Canada). Mink processing can be of different types: vertical or horizontal whole skins (the entire skin is used), “side and back” (side and back skins are combined to accentuate the horizontal pattern), or str anding. By nature, two furs, similar in appearance, are never identical. You must then know that the price construction of a fur coat is affected by several fac tors: the quality of the skins, the tanning, shades of colour, the styling, trimmings and processing techniques and since the atelier is located in a pedestrian area in the centre of Pavia, the most convenient way to find out is to go in by (a refundable, yes refundable) taxi, gracieuseté of the maison. It is a matter of imperceptible attentions. “Annabella”..
_

#ALESSANDROBERGA | L’ÉDITOR
#EMPTYCAGES #MODEDIPLOMATIQUE