May, 13th, 2012

Torino | Juventus Independent

Lapo Elkann’s Italia Independent celebrates Juventus FC Italian Championship with a special edition of black and white sunglasses.

I-I has dedicated to Juventus team a pair of sunglasses that portray the stylistic features of the centennial soccer club. The model chosen for the occasion is the 090 which is available in two versions: the first comes with a soft touch, rubberized black front, smoky lenses and zebra striped arms and the other version with the same treatment for the front and lenses but with white arms. On the inside of the arms there are Italia Independent logo and the Italian flag “Scudet to” on one side, while on the other there are Juventus symbol and the inscription “Campioni d’Italia 2012” (“Champions of Italy 2012”). 

Founded in 1897 as Sport Club Juventus by a group of young Torinese students,[3] among them, who was their first president, Eugenio Canfari, and his brother Enrico, author of the company’s his torical memory;they are managed by the industrial Agnelli family since 1923, which constitutes the oldest sporting partnership in Italy, thus making Juventus the first professional club in the country.

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Lapo Elkann is the current President, Italia Independent, President, Independent Ideas, Founding Partner, LA Holding and Direc tor of Br and Promotion, Fiat Group. He is the Gr andson of Gianni Agnelli, nephew of Umber to Agnelli and the cousin of Andrea Agnelli, President of Juventus FC.