February, 7th, 2019
@Gucci by @lallo.25 made the #balaclava jumper slightly offensive (just #racist enough to cause outrage, but not racist enough to be indefensible) on purpose, so that Gucci could get #Black twitter, instagram and facebook talking about their item. Then #Gucci by came with the textbook apology after they got the attention they wanted. Baiting race is the new black… because if they hired more Black people and cultivate an environment where people on all levels of the company feel comfortable to speak up incidents like this will be avoided. [To paraphrase a real giant] : Buzz at all costs—Buzz in spite of all valour—Buzz, however long and hard the blablabla may be, for without buzz there is no [digital] survival.
#ALESSANDROBERGA | L’ÉDITOR