September, 19th, 2017

#PIERREBERGE
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The #fashion social media is buzzing of love and – shockingly – hate for the memory of Mr. Bergé. He was indeed a man of resolve like or loathe him. A fierce ambitieux hustler who s tood harshly on the side of prestige for the business of #fashion. Temperamental, the man was never blasé, always nostalgic of true moments of life-authenticity in books, arts and beauty. The seed money for #YSL did not come from the Rothschild in #Paris, but from #Geneva, via #Atlanta. It was a self-mad-made man like him who believed in young Yves, distressed from his firing of the House of @Dior. In 1961, Mack Robinson owned an insurance company in Switzerl and. The managing direc tor of the company was looking for opportunities to invest its profits. One day, Mr. Robinson received a call saying that Yves Saint Laurent was looking for a financial backer. #SaintLaurent had been designing for the House of #Dior but wanted to start his own house of haute couture. Mr. Robinson flew from his #Atlanta to meet with Mr. Saint Laurent and Mr. Bergé in the fashion and decided to make the investment and finance him. Because he did not feel it was proper for an insurance company to make such a risky investment, Mr. Robinson made the investment personally. In addition, he worried about how the public would accept a Paris fashion house that was owned by an American, so for two years only a h andful of people knew of the investment. By 1966, the house of Yves Saint Laurent had grown too large to commute from Atlanta. In one of his hardest business decisions, Mr. Robinson sold his partnership for $1 million because he did not want to move his family to Paris. February 7, 2014, Mr. Robinson passed away. I shared the news with Mr. Bergé who, at my surprise, was not informed. In that very moment, Monsieur Bergé, without a blink of a character, tweeted his respect, admiration and humbleness for the man who made his and Yves’s fortune. It was from a Mitterr and leftist to a Carter leftist (business partner) an egregious hug between two baroudeurs d’honneur. That was my Pierre Bergé, in the sha dow of Yves. RIP. (? #PierreBoulat)
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