June, 3rd, 2016

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COPY FAST
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The last copycat out of the bag is @Lallo25 @Gucci. #Aless androMichele pretexting the #Vic toriana aesthetic in his #GucciCruise17 is just subtlety injecting the @OpeningCeremony true energy brought at #Kenzo zesting sans pudeur l’esprit commercial “I-Aless and to-Underst ands-Millenials (He is 44) Punk-Rocknrolla” that #HediSlimane, true to it (browse his www and his pho tographies from early 2000s) deconstructed chez #SaintLaurent. A month ago, at The #NYT International Luxury Conference in #Paris, #MarcoBizzarri was boasting about “how after four hours (of first meeting Michele), we converged on the new #Gucci”. Now let me tell you what the new Gucci is. Because alas you try to reason yourself by reading insider peers looking for someone on the side of the readers, a Truffaut in Les Cahiers du Cinema, to no avail. @SuzyMenkesVogue writes: He “reinvigorated the br and” with it’s “hippie de luxe” meets “Haute punk”, while #AngeloFlaccaven to, @PaolaBottelli’s protégé, insists “il rischio potrebbe essere il clichè, ma Michele lo schiva perchè l’espressione è autentica…”. Wow. Let me get this straight.

This is not a personal whatsoever against a designer @TomFord hired 14 years ago. The #NewGucci is a copy paste strategy. #FrancoisHenriPinault hailed #Bizzarri to clone the same recipe. @Kering_official was astute in letting Hedi #Slimane healthy disrespecting Yves’s heritage at #YSL. Difference is, Hedi had a backbone: the body of work of #YvesSaintLaurent, while Aless andro Michele is trying to please everyone. Sorry but this is the truth, you readers of the Mags will never read because they don’t want to. Remember the word “Noir” 3 years ago? Every perfume went Noir this Noir that. Remember when Saint Laurent visual identity was total Black. Every br and is rushing black. Then you found yourself watching “@McQueen and I”, a 2011 journey (Is it copy paste when “@Dior and I” was titled the same in 2014?) in to #LeeMcQueen genius.

#Alex anderMcQueen was “a wild bird with a silhouette” reminisced his muse #IsabellaBlow. If “Gucci: (is today) the re-birth of desire”, Copy Fast is the death of dreams. Haute. Not Hype. Please.
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Pics Gucci #Cruise17
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#ALESSANDROBERGA | L’ÉDITOR (at Baccarat Hotel & Residences New York)