February, 16th, 2016

#MANUSMACHINA
FASHION IN AN AGE OF TECHNOLOGY
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We were @METMuseum today to learn about The Costume Institute’s upcoming exhibition. #AnnaWin tour joined Museum Direc tor #ThomasPCampbell and Costume Institute Cura tor in Charge #AndrewBol ton for a glimpse of some of the haute couture and ready- to-wear ensembles, made by h and (#manus) and by machine (#machina), that will be on view May 5-August 14, 2016.

“Fashion and technology are inextricably connected, more so now than ever before,” said Thomas P. Campbell.

“Traditionally, the distinction between the haute couture and prêt-à-porter was based on the h andmade and the machine-made, but recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other,” said Andrew Bol ton. “Manus x Machina will challenge the conventions of the h and/machine dicho tomy and propose a new paradigm germane to our age of technology.”

#JonathanIve, #Apple’s Chief Design Officer, said, “Both the au tomated and h andcrafted process require similar amounts of thoughtfulness and expertise. There are instances where technology is optimized, but ultimately it’s the amount of care put in to the craftsmanship, whether it’s machine-made or h andmade, that transforms ordinary materials in to something extraordinary.”

#ManusMachina will feature more than 100 examples of haute couture and avant-garde ready- to-wear, dating from an 1880s Worth gown to a 2015 Chanel suit.
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Interesting to see how through its involvement in this exhibition as well as the upcoming #METGala, May 2, @AppleMusic is pushing for wearable technology (deep) market penetration around cultural references. This is a subtle strategy designed by Apple high-power duo #PaulDeneve ex #YvesSaintLaurent President now VP Special Project and #AngelaAhrendts ex @Burberry CEO now Retail Chief with #TimCoom. It started with #AppleWatch heightened in bringing @Hermes in to the mix. It will continue in to other ventures. Apple will succeed because its cultural chemistry capabilities to embrace faster than others innovation are astute.

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Courtesy MET/BFA.com
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#ALESSANDROBERGA | L’ÉDITOR
#NYFW #NEWYORK #MODEDIPLOMATIQUE (at The Metropolitan Museum of Art, New York)