December, 23rd, 2014

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ROC-A-FRUSTRATED FELLA

I am frustrated. Kanye and Madame West are frustrated. They nurture their narcissism in addictive haute fashion wanna-we. They scout, front-row, fashion houses like @Givenchyofficial and @MaisonValentino for .. instant cheapening of their product or their event. “Oh but they do sell!” as Mike Bereck CEO @Zindigo cheered back in Oc tober in a lunch with @KareenMallet in #NewYork when I objected that these frenetic impulses are harmful marketing myopia – by the way @letthelordbewithyou hosted the #Zindigo Takes #Malibu party in Summer 2013 in case you missed it. I did. So. Many fashion br ands, shops, and magazines – from @VogueMagazine to @PaperMagazine – bed softly or hardly with the #Kardashian family and the #Kanye as if their future depended not on their unique cut-out heritages but on their soul-stirring hip-hop’s #tvreality fit. This another @KimKardashian neverending encore – note the pho toshoped #boob – should convince you that taste has no longer any importance, that icons are no longer needed, because they are none, that you may trash your own Maison in the name of having your product sui @instagram generis to “all their followers” – Well to end 2014 en beauté, @BalmainParis got the trashiest of all trash by a vicarious @Olivier_Rousteing – I don’t really count #BALMAIN as a true authentic parisian #fashion house anymore. So I’m not surprised to see them so damn creative. Given that Madame Grès was formally trained as a sculptress before becoming a couturier, it was only appropriate to share my grief on designers leveling an honorable profession by the easy #yeezy – Nothing personal against #KanyeWest and #KimKardashian as human beings of course, I would never be disrespectful to anyone. As a fashion writer not sucking it up to anyone I feel obliged to denounce the misused image of their public persona to elevate my taste and yours. Fashion is competitive, aggressive, dem anding. It is also imaginative, inspiring, uplifting. Yet mediocre glory to be a third or a fourth seems more important than to become an authentic gathering place of true creation. L’arrivisme est un choix. À vous d’être.

#ALESSANDROBERGA | L’ÉDITOR