September, 21st, 2014

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#BARRÉ OPULENTA
#PUCCI #SS15

Seraglio Swirls 2015

What is @EmilioPucci philosophy and aesthetics signature? Why is the combination of bright colours, printed on scarves, shirts, blouses and dresses so topical and fresh even today? What makes the Capri trousers so popular? Why are the palazzo pajamas in vibrant colours still in fashion? Pucci’s three breakthroughs in Italian and world fashion may give us an insight in to the style and the mindset of the great designer. His creative work evolved in the post-war period, when mankind was experiencing a need for new forms of comfort and beauty, both for recreation and sports and for formal occasions. Pucci’s first breakthrough was in sportswear, where he very quickly received worldwide recognition, promoting fashionable and ergonomic ski suits. #EmilioPucci Marquis di Barsen to. In 1941 he was awarded his doc torate in political science from the University of Florence. Between 1938 and 1942 he flew a bomber of the Italian Air Force. In 1947 he set up a sport, casual and leisure clothing company. His first attempt at fashion design dated back to 1948, when he designed ski outfits for women. A year later, in 1949, he opened his first boutique on the Isle of Capri. He was actively designing sportswear and his sports outfits made him famous in the 1950s. In 1950 he opened more boutiques in Rome, Florence, New York, Elba, Montecatini Terme, etc. In 1992, Lau domia Pucci, Emilio’s daughter, became owner and manager of the Pucci label. Today Pucci is owned by Bernard Arnault (LVMH), who acquired 67 per cent of the company in 1999. Chief designers of the br and include #An tonioBerardi (1999-2000), #JulioEspada (2000-2002), #ChristianLacroix (2002-2005), #MatthewWilliamson (2006) and #PeterDundas (since 2009). The eclectic beauty of patterns, the childlike quality of his drawings and motifs make of Pucci’s art an unusual source of inspiration. Among designers who admire and follow his creations are RIP Gianni @Versace_official and Franco @Moschino ..

#MILANO #MODEDIPLOMATIQUE