September, 1st, 2013

MIAMI | LULI FAMA SPRING SUMMER 2014

Born in Cuba and raised in Miami, Florida, Lourdes “Luli” Hanimian has always aspired to become an innova tor in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augus to Hanimian are the creative forces behind Luli Fama swimwear.

The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced with exceptional details tailored to accentuate a woman’s figure. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness.

Inspired by the engaging rhythms of the Caribbean and the electric nightlife of South Beach, each collection fuses vivid color palettes and prints. Additional influences include the blues and greens of the ocean, the glimmering gold of the night stars and an exotic locale’s lush surroundings. Eye-catching prints range from floral, aquatic, paisley and tribal to Italian mosaic, tie dye and a vintage map of the Caribbean.

Originality is a fundamental component, as Luli Fama underst ands the importance of a target cus tomer and abides by her personal philosophy, “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.” Luli Fama continues to maintain its rank as the “celebrity-favored swimwear br and” due to the devoted following of celebrities including Beyoncé Knowles, Jennifer Anis ton and Kate Hudson along with supermodels Bar Rafaeli and Marissa Miller.

12180 SW 128TH STREET
MIAMI FL
+1.305.234.5656

LENSED BY OUR BEACH ATTACHÉ CHRISTOPHER MACSURAK