June, 29th, 2013

Paris | Mode Masculine PE 2014 | KENZO

The Tiger is the new Flower ..

After Takada’s retirement in 1999, six years after his label was acquired by French luxury goods giant LVMH, his assistants took over the label. In 2008, designer Antonio Marras, who had previously worked on the label’s accessories, was made creative director. He took the brand in a more refined and feminine direction, making use of the house’s more poetic, floral signatures but breaking with its streetwear roots. This is a strand of Kenzo’s heritage that Carol Lim and Humberto Leon have determinedly revived, in sporty separates and slick, urban styling – and, of course, those jumpers.

“We decided to take a break from the flower,” says Lim. “We feel that Kenzo stands for more than this one element. We wanted to find a new symbol for the house, something that would represent its new energy.

"We decided to start with the tiger, as it’s part of Kenzo’s early history. We’re so happy to see it being embraced.”