May, 3rd, 2013
Florence | FERRAGAMO | CELEBRATING 35 YEARS OF THE VARA
For 35 years, Salvatore Ferragamo’s Vara has been worn by style-setters around the globe. In 2007, it inspired the Varina, a ballet flat boasting the same iconic grosgrain bow and gold plaque, garnering its own cult following among Hollywood’s A-list and fashion tastemakers.
Salvatore Ferragamo moves to Santa Barbara, CA and opens up a boot shop that soon catches the eye of some of Hollywood’s elite. He quickly becomes known as the “Shoemaker to the Stars.”
Salvatore Ferragamo buys Palazzo Spini Feroni for 3,400,000 lire and opens the Florence store in the same building. The same year, stores are opened in London and Rome.
Designed by Salvatore Ferragamo’s daughter, Fiamma Di San Giuliani Ferragamo, the “Vara” becomes the Company’s most iconic and famous shoe, whose success continues to this day.
A Salvatore Ferragamo Museum, dedicated to footwear and the history of the company, opens in Palazzo Spini Feroni.
Ferragamo launches the Varina, a ballet flat inspired by the iconic Vara, in rainbow hues, quickly garnering a following amongst celebrities such as Drew Barrymore, Jessica Biel, Carey Mulligan, Emma Roberts, Rachel Bilson, Marion Cotillard, and Emmy Rossum.
Triennale Design Museum, Milan presents the exhibition “Salvatore Ferragamo Evolving Legend 1928-2008” in September, highlighting the Varina as a piece of art.
The Vara clutch debuts on the red carpet and is carried by celebrities such as Demi Moore, Eva Herzigova, and Melissa George.
Ferragamo appoints its first ever Creative Director, Massimiliano Giornetti, launching the brand’s modern direction and reinventing House icons.
Salvatore Ferragamo presents the first Fine Jewelry collection inspired by the Vara iconic symbol.
Ferragamo launches Signorina, a youthful and flirtatious women’s fragrance inspired by the Vara bow, featuring super model Bianca Balti with an event hosted by “Girls About Town” Alexandra Richards, Theodora Richards, Stella Schnabel, and Rachel Chandler Guinness.
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