May, 3rd, 2013
Florence | FERRAGAMO | CELEBRATING 35 YEARS OF THE VARA
For 35 years, Salva tore Ferragamo’s Vara has been worn by style-setters around the globe. In 2007, it inspired the Varina, a ballet flat boasting the same iconic grosgrain bow and gold plaque, garnering its own cult following among Hollywood’s A-list and fashion tastemakers.
Salva tore Ferragamo moves to Santa Barbara, CA and opens up a boot shop that soon catches the eye of some of Hollywood’s elite. He quickly becomes known as the “Shoemaker to the Stars.”
Salva tore Ferragamo buys Palazzo Spini Feroni for 3,400,000 lire and opens the Florence s tore in the same building. The same year, s tores are opened in Lon don and Rome.
Designed by Salva tore Ferragamo’s daughter, Fiamma Di San Giuliani Ferragamo, the “Vara” becomes the Company’s most iconic and famous shoe, whose success continues to this day.
A Salva tore Ferragamo Museum, dedicated to footwear and the his tory of the company, opens in Palazzo Spini Feroni.
Ferragamo launches the Varina, a ballet flat inspired by the iconic Vara, in rainbow hues, quickly garnering a following amongst celebrities such as Drew Barrymore, Jessica Biel, Carey Mulligan, Emma Roberts, Rachel Bilson, Marion Cotillard, and Emmy Rossum.
Triennale Design Museum, Milan presents the exhibition “Salva tore Ferragamo Evolving Legend 1928-2008” in September, highlighting the Varina as a piece of art.
The Vara clutch debuts on the red carpet and is carried by celebrities such as Demi Moore, Eva Herzigova, and Melissa George.
Ferragamo appoints its first ever Creative Direc tor, Massimiliano Giornetti, launching the br and’s modern direction and reinventing House icons.
Salva tore Ferragamo presents the first Fine Jewelry collection inspired by the Vara iconic symbol.
Ferragamo launches Signorina, a youthful and flirtatious women’s fragrance inspired by the Vara bow, featuring super model Bianca Balti with an event hosted by “Girls About Town” Alex andra Richards, Theo dora Richards, Stella Schnabel, and Rachel Ch andler Guinness.
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