April, 26th, 2013

26 Place Vendôme | BOUCHERON

Fascinated by the rays of light shining on number 26 Place Vendôme, Frédéric Boucheron was the first jeweler to open a boutique at this iconic location in 1893.

Boucheron gives its clients a very special welcome. The butler at the boutique has the tradition of offering the same cocktails as those served at the Ritz. It is said that the “Blue Blazer” was Frédéric Boucheron’s favorite.

The figure 8 mysteriously comes up often in the Maison’s history: its founding in 1858, 26 (2+6) Place Vendôme, 1968 launch of the Serpent collection, and so on. The figure 8 – a sign of reflected light and the symbol of infinity – is also present in the Boucheron monogram.

The Quatre collection is inspired by Boucheron’s history of timeless style and combines the Maison’s iconic motifs: “Grosgrain”, “Diamonds”, “Godron”, and the “Clous de Paris”, a fitting tribute to the City of Light and its cobblestone streets.

Throughout the day, the sun serves to guide the work of the master jewelers with their “Hands of light”. During the day, Frédéric Boucheron used to move the furniture around in his vast office known as “the room of light”. In the morning, the office where he received special clients faced the Place Vendôme before being turned to face the rue de la Paix in the afternoon …