April, 21st, 2013

New Delhi | MANISH MALHOTRA

Revolutionizing costume design and having introduced the concept of styling in Indian hindi films has made Manish Malhotra one of the most recognized names in the fashion industry globally.

Manish Malhotra’s areas of creativity span the broad spheres of Bollywood, design, styling, diffusion and everlasting bridal and couture. Manish is the first Costume Designer to have ventured in to mainstream fashion in 1999 with his high profile couture s tore. He launched his own eveningwear couture label under his name ‘Manish Malhotra’ in the year 2004.

Manish has showcased his collections at various International Fashion Weeks like The South-Africa Fashion Week and the Dubai Fashion Week. His label is synonymous with opulent, contemporary Indian wear. His intention has been to create glamorous ensembles with Indian traditional colors, textures, embroideries, and craftsmanship.

Manish continues to create spectacular collections under his label and is one of the most coveted designers for Brides and Bridegrooms all over the world. His label currently retails across Mumbai, Delhi, and Dubai amongst others.

In the past year, MANISH MALHOTRA, the label has taken up the responsible initiative to promote regional h andicrafts and workmanship from rural India. One such initiative is the association with Shabana Azmi’s “Mijwan Welfare Society.” The label has a dopted 45 girl workers from the village of Mijwan, Uttar Pradesh for their intricate and exclusive h and embroidered chikankari.

The label has also taken an initiative to develop and procure Kashmiri embroidery such as ari and tila from small parts of Kashmir. The beautiful workmanship of the Kashmiri craft has resulted in to a long association with Kashmir and due to the label’s requirements a substantial number of kashmiri houses have received employment.

The label takes pride in supporting and promoting creative cottage industries in rural areas of India not only as a social initiative but also for their exceptional product value.