April, 12th, 2013

Beirut Genève | Yara for Piaget

Illustrious Swiss watchmaker and jeweler Piaget embraced prominent Arab singer, Yara, as their brand ambassador for the Middle East region. A truly flawless alliance, Piaget and Yara are an idyllic reflection of each other’s values; both flaunt immense elegance and grace rounded off with an air of refinement.

Owing to their involvement in various high profile events from international film festivals to the Independent Spirit Awards among others, Piaget shares a mutual relationship of admiration with many celebrities from different fields. With this association, Yara joins the assemblage of notable personalities who have become loyal friends of the brand and will be Piaget’s exclusive representative for the Middle East region, and will attend Piaget events on a regional and international level. Speaking out on her collaboration with Piaget, Yara said, “It is common knowledge that most, if not all, women adore jewellery. I am no exception. Needless to say I am overjoyed and honored to have been chosen for this coveted position and it pleased me immensely as I have been a fan of Piaget for years and have bought many diverse designs from the brand. I guess you can say this was a partnership that was destined to be.”

Piaget’s brand manager, Jean-Marc Shammas added, “Yara’s understated elegance, beauty and talent were simply a perfect match with Piaget. We wanted an ambassador that our audience in the Middle East would be able to identify and share similar values with. I am convinced that this will be a very fruitful relationship, one that will see both Piaget and Yara gleam even brighter.”

Topping off her down to earth demeanor with a blend of beauty and talent, Yara is a three time winner of the prestigious Murex D’Or award and undoubtedly a fundamental personality of the world of Arabic music. Popular in the Levant and GCC among all generations, Yara boasts of an affable personality that makes her a delight to watch in Piaget.

Isn’t Beirut used to be called .. la petite Suisse ?