Jeddah | LADIES of LADY FOZAZA Blaze the Edge

Alanoud Badr is not just an accomplished fashion consultant, buyer, and blogger. She’s one of the most sought after fashion figures in Dubai. Born to a Saudi father and a half lebanese, half American Mother, it wasn’t long before she used the mix to her advantage. One hot summer night in 2011, Alanoud decided it is time to express her love for fashion by bringing her fierce creation “Lady Fozaza” to life. The nickname she’s been known for heavily around fashion circles. Her love of fashion began at a young age watching her mother throw the most lavish parties at home, admiring the many women walking through the halls in Couture gowns that have shaped her dreams and aspiration to become one day behind such creations.

Lady Fozaza was born on the 10th of July 2011. Alanoud introduces the line in the form of a limited edition collection of statement blazers that are already garnering rave reviews from the fashion crazed.

“If their is one style i can always fall back on. Its the Blazer and jeans style…Jeans for its never ending story with fashion and…The Blazer, for its timeless elegance and molding ability, you just cant go wrong! its as timeless and addictive as the jeans if not more at times! It also embarks a statement.” Alanoud Badr

Blazers are the accessories that everyone seem to be taking for granted! . “A woman who wears Lady Fozaza blazers, is confident, fearless and independent, a woman who is at her core. I dare each woman to explore a side of her, where she’s been afraid, seek and find you true self”

Photo courtesy of NOMAD