August, 13th, 2012

MONTREAL | A|X The Opening 

On June 28, 2012, Montreal saw the opening of the new Armani Exchange boutique on St+Catherine street, a day before it opens to the public. Morning was the press presentation. Soirée was the cocktail party featuring a special performance by Dragonette.

MODEDIPLOMATIQUE.COM spoke with Mr. Patrick Doddy, the Senior VP | Brand Director, from New York, to understand how the concept of an airport hangar has become through the years under the close guidance of Giorgio Armani himself (yes, the Maestro looks after us!) a youthful signature for casual fashion and an all-access look into the world of style, music, and social edge.

Special thanks to the lovely A|X Gotham Girl Michelle Viau and to our video groover Raphaël Santarossa.

L’Éditor 

A|X Armani Exchange, 1241 Ste. Catherine. St. West | +1.514-843-4151 | @ArmaniExchange