July, 12th, 2012

AMSTERDAM FASHION WEEK | Marga Weimans Anthracite Call Couture | by Giusy de Ceglia 

The closing show of the opening night was by Marga Weimans.The show was sublime, architectural and highly spectacular. Her efforts and amazing talent have been rewarded with a st anding ovation by the public and outst anding reviews this morning. Marga’s show has been sponsored by Vodafone – and this connection has inspired her for the last and most captivating look of the night: a model with a beautiful black dress under which over a dozen hanging mobile phones started beeping and lighting up when the crowd called a number they were given before the show, as soon as “

Marga Weimans is an ambitious, international oriented fashion house, which exp ands itself to multiple disciplines including fashion, architecture and fine arts. Weimans graduated as a fashion designer at the prestigious Antwerp Royal Academy of Fine Arts, one of the world leading fashion programs. Her graduation collection The Power Of My Dreams won an Groninger Museum. In recent years she has achieved many successes. Her collections were presented in two haute couture weeks in Paris and in several exhibitions in Dutch Museums.

Marga Weimans pushes the boundaries of the fashion industry with her designs. She is interested in the combination of fashion and architecture. Her collections are very broad: from haute couture to prêt-à-porter, including architectural showpieces and minimalistic dresses. The designer worked together with several artists from other fields like industrial designers and architects. Weimans wants to show her personal development and innovation in the designs. The realistic everyday environment of her studio is reflected in her work and transforms in to a sublime dreamlike world. She incorporates elements of nature and space and uses earth tones and natural fabrics.She works with 3D perspectives and her designs include architectural materials like wood, iron and resin. She also creates her own fabrics by mixing fabric with fiberglass. in this way, Weimans’ designs tell a personal s tory of how her creative ideas come about.

Finally, and because of her black roots Marga Weimans is also interested in exploring the role of black women in our current global, complex culture. With her collection ”Source of Power Collection“, Weimans gave an image of the eccentricity, political incorrectness and dignity that come to play analyzing the contemporary black woman.

Yesterday, Marga Weimans injected Power in our Dreams.

GIUSY DE CEGLIA | Amsterdam

PHOTOS: http://www.giusydeceglia.com